Things worth knowing before you spend money.
Short pieces from inside the work. Almost everyone advising a small business about AI is also selling it something. These are written for the moment before you decide.
AI runs the engine. It cannot be the story.
Two publishing projects run largely on AI. Neither would be worth following if AI were the voice. Where the line sits between efficiency and authenticity.
What a product costs now that the code is cheap
Running a live software product costs less per month than a phone line. That changes whether to build one. It does not change the part that decides whether it works.
Most AI projects die before week three
The failure pattern is always the same, and it starts before the tool is chosen. What to do with the two hours that would have prevented it.
Write this page before your team opens a chatbot
Five things every small business should decide about AI in writing, and the two kinds of information that should never go near it.